Singer Reimagined

1969 Sunray
Grey Timer
Photo Session

Singer Reimagined logo

The 1969 Sunray Grey Timer is a refined expression of Singer Reimagined's motorsport-inspired design language.

Housed in stainless steel and paired with an integrated bracelet, it features a radiant sunburst dial in cool grey — accented by gold hour markers, a fluted gold inner bezel, and orange highlights on the chronograph hands.

This watch references the design cues of the early-'70s automotive instrumentation, but it does so with precision and restraint. I approached the shoot with the same mindset: clean light, subtle gradients, and tight control over reflections. The steel sunray dial reacts dramatically to angled lighting, so maintaining texture without glare was key. I used soft side light and slight diffusion to emphasize the dial's radial structure.

The bracelet gives the watch a strong presence on the wrist, and I focused on compositions that highlight its flow into the case — especially in profile. Macros were centered around the inner bezel and hand stack, where gold and orange details provide just the right amount of warmth against the cold grey backdrop.

More about watch here

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