Laine Watches are built on an ethos of independent craftsmanship, and the GG3/4 series is a perfect example — with manually executed guilloché dials, hand-finished components, and a design language that balances tradition with individuality.
Photographing this series meant emphasizing the tactile elegance of each piece. The guilloché dials are highly reflective, yet incredibly detailed — requiring careful control of light angles to reveal their depth without overpowering glare. I used soft, diffused and directional lighting to pull out the texture in the engraved patterns, while keeping shadows clean to maintain visual clarity. If I had more time I would have tried harsh light combined with diffused.
Each watch has its own identity. All three share the high-polish case finish, which demanded precision in reflection control — any unwanted highlight could easily distract from the dial's fine work. The watches are paired with hand-made leather straps that complement their bespoke character. I kept the background neutral and subdued to let materials and craftsmanship take center stage. Compositions ranged from controlled, wider shots to macro-level details of the dials and casework — an effort to reflect both the artistry and technical precision Laine is known for.
This series was about more than capturing watches — it was about capturing the human hand in watchmaking, translated through light and lens.
