Logo Menu

Photographing
Singer Reimagined Watches

An exercise in precision and restraint, where every surface, edge, and reflection carries intent. The challenge lies in translating their layered engineering and unconventional architecture into images that remain calm, legible, and purposeful.

Divetrack

The Divetrack is both a provocation and a mechanical challenge to traditional notions of what a dive watch can be. In this creation, engineering becomes sculpture, form serves function, and time unfolds in three dimensions.

Singer Reimagined Divetrack watch
Singer Reimagined Divetrack
Singer Reimagined Divetrack

1969 Sunray Grey Timer

The 1969 Sunray Grey Timer is a refined expression of Singer Reimagined's motorsport-inspired design language. Housed in stainless steel and paired with an integrated bracelet, it features a radiant sunburst dial in cool grey - accented by gold hour markers, a fluted gold inner bezel, and orange highlights on the chronograph hands.

1969 Sunray Grey Timer
1969 Sunray Grey Timer
1969 Sunray Grey Timer
1969 Sunray Grey Timer

The Singer Reimagined 1969 Bronze Chronograph is a study in texture and tone

A chronograph that quietly commands attention through material richness and considered detail. The velvety matte green dial sets the stage, soft and nuanced under light, accented by cream-colored markers and golden touches that speak to vintage refinement rather than brash contrast. To complement this palette, I kept the background subdued - a dark grey gradient with a focused spotlight to anchor the composition. A subtle spill of warm orange light was introduced to echo the bronze case and golden inner bezel, creating a gentle visual bridge between watch and setting.

Close-up shots were essential in this series. The gold fluted inner bezel - one of the most distinctive elements - reacts beautifully to side lighting, catching soft highlights that shift with angle. Its detail invites the eye inward, pulling focus toward the central time display, framed with quiet elegance. There's a certain sculptural quality to the case that becomes more pronounced under low-key lighting, particularly with the brushed bronze playing off the soft dial surface.

Singer Reimagined 1969 Bronze Chronograph
Singer Reimagined 1969 Bronze Chronograph
Singer Reimagined 1969 Bronze Chronograph
Singer Reimagined 1969 Bronze Chronograph

Rather than amplifying complexity, the photographic approach aims to create clarity - allowing form, material, and function to speak without distraction. Each image is shaped to respect the watch as an object of design, not spectacle, balancing technical depth with visual discipline.

Ultimately, the goal is not to explain the watch, but to create space for it - images that invite slow observation and reward attention rather than demand it.

View more like this

Close