Logo Menu

Singer Reimagined
Track 1
Glow Edition

Visual work for Singer Reimagined, centred on luminous legibility, dial architecture and the Track 1's instrument-like presence.

Track 1 Glow Edition - a chronograph where display architecture and legibility define the character as much as the mechanics.

The objective was to translate that clarity into images: precise lighting, controlled reflections, and compositions that make the layered dial and sculpted case read immediately - in full views and in tight crops.

Singer Reimagined Track 1 Glow Edition

Photographing the Track 1 is an exercise in structure: depth, alignment and the way information is organised across the dial.

The glow elements are treated as part of the design language, not as an effect. Light is shaped to preserve the matte surfaces, reveal the polished transitions, and keep the luminous typography legible without overpowering the object.

Singer Reimagined Track 1 Glow Edition
Singer Reimagined Track 1 Glow Edition
Singer Reimagined Track 1 Glow Edition
Singer Reimagined Track 1 Glow Edition

The sequence moves between distance and detail - showing how material finish and graphic legibility work together in the Track 1's display.

Singer Reimagined Track 1 Glow Edition

The resulting images present the watch as a complete object: layered information, luminous hierarchy and a case defined by sharp geometry and controlled reflection.

In a watch built around information, photography succeeds when it stays disciplined - allowing innovation to read clearly, without added noise.

View more like this

Close