Visual work for Singer Reimagined, centred on luminous legibility, dial architecture and the Track 1's instrument-like presence.
The objective was to translate that clarity into images: precise lighting, controlled reflections, and compositions that make the layered dial and sculpted case read immediately - in full views and in tight crops.
The glow elements are treated as part of the design language, not as an effect. Light is shaped to preserve the matte surfaces, reveal the polished transitions, and keep the luminous typography legible without overpowering the object.